The Hi-Drive user education campaign
Automated driving offers potential advantages such as heightened road safety and reduced environmental impact. However, the true impact of AD deployment hinges not only on technology adoption but also on user comprehension of its functionalities.
The campaign aims to dispel misconceptions about AD, promote responsible driving habits, and highlight the advantages of automated vehicles. It delves into 14 automated driving functions, covering a spectrum from basic driver support features to advanced automated driving functionalities, ranging from levels 0 to 3 as defined by the Society of Automotive Engineers (SAE). It is equally important to recognize the current limitations; most of these functions require the driver’s full attention.
The Hi-Drive user education campaign spans 11 European countries. Led by the FIA Region I network of automotive and mobility clubs, including ACI Italy, ADAC Germany, RACB Belgium, and more, the initiative aims to enhance our understanding and interaction with automated driving (AD) technologies.